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An Ecommerce Internet Merchant Account
Small business owners and home based entrepreneurs sometimes
reach the point where they realize their company is ready to
grow, and then they begin to consider the advantages of an
ecommerce Internet merchant account. Those who accept...
Canada and eCommerce
Canadian eCommerce growth was recently flat but still has an
attractive upside...
Recent studies found that Canadian retail e-commerce growth was
flat year over year (2003-2004). After further examination
however, approximately 60% of the...
Reverse Logistics and eCommerce
It’s no secret that a positive experience delivered to a customer determines whether that customer will come back. Retailers must enhance the user experience prior to pressing the “buy” button but also focus on the post-purchase site...
The Seven Pillars of eCommerce Defined
A study released by research firm "Gartner Group" predicts 75% of all e-business projects will fail due to poor planning and unrealistic expectations of technology. In order for any company to conduct successful business on the Internet, a process...
What Ecommerce Software Has to Offer
Setting up a website can seem a daunting task to many of us. Not everyone is proficient at building stunning, effective and dynamic websites; but if you have a product or a service to sell, then having your own website utilizing ecommerce software...
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Ask Mr. D - ECommerce Sales
Dear Mr. D,
After spending about a year as an affiliate for other companies, I have come up
with my own product.
My product is similar to one that I was selling as an affiliate. I made real good
money selling this product as an affiliate, but my product, which I think is superior
to that one, is not selling hardly at all.
My price is the same and I am getting a lot of traffic, but as I said, very few
sales. Can you please take a look at my website and see if I have a problem there?
Something is wrong.
Signed,
No Sales
____________________
Dear No Sales, There is an old adage in sales, don't sell the
steak - sell the sizzle.
Your site does a good job of describing your product. That is what's meant by selling
the steak. But, it falls short on selling the benefits a buyer will gain by using
your product. That is called selling the sizzle.
People are not interested in your product or service per se, they are only interested
in what the product or service will do for them. How will they benefit from using
your product or service.
You need to rewrite your sales copy to let your visitors know how they will benefit
from buying and using your product. Paint them a verbal picture of how they will
be better off once they have that product.
You said you had done well selling this type of product as an affiliate. I suggest
you take a look at that website to see how they do it. I'm not suggesting you copy
their site, but just get a few ideas.
I wish you the best.
Signed,
Mr. D
About the Author
Do you have an advertising or marketing question you'd like to see published in
this column? Send it to mailto:MrD@epm.zzn.com You can visit Mr. D's website at:
http://www.freeadsgalore.com
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