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Ecommerce Store Owners : Want Visitors? Here’s How. . .
Have you recently opened an online store, and waiting for those customers to drop by and start shopping? In cyberworld - unlike the real world - you just can’t pick a good location and rely on passing trade. You’ve got to work hard to get visitors...
eCommerce Web Site Building: Where Do I Start?
An article discussing the details on what tools, skills, and services you might need to start an ecommerce business.
Building a web site isn't something that is really cut and dry. There's a huge variety of products and services that can...
eConnect: eCommerce development for Microsoft Great Plains
Microsoft Business Solutions Great Plains has several options to enable web ordering. Traditionally Great Plains Dynamics/eEnterprise had eOrder – this is ASP pages based ordering application, enabling you to place or retrieve your Sales Order...
The Ecommerce Myth
Introduction Ecommerce is growing rapidly. Besides the big players such as Amazon.com and Buy.com, small businesses realize that they can also increase their sales revenues by using the Internet. With this realization, more and more online stores...
What's Toll Free Numbers Got To Do With Ecommerce?
What's Toll Free Numbers Got To Do With Ecommerce?
Sometimes skimping on things can save you good money. But
skimping is not always the wisest business strategy. For
example, I could've written this article in the windows program
notepad as...
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Ask Mr. D - ECommerce Sales
Dear Mr. D,
After spending about a year as an affiliate for other companies, I have come up
with my own product.
My product is similar to one that I was selling as an affiliate. I made real good
money selling this product as an affiliate, but my product, which I think is superior
to that one, is not selling hardly at all.
My price is the same and I am getting a lot of traffic, but as I said, very few
sales. Can you please take a look at my website and see if I have a problem there?
Something is wrong.
Signed,
No Sales
____________________
Dear No Sales, There is an old adage in sales, don't sell the
steak - sell the sizzle.
Your site does a good job of describing your product. That is what's meant by selling
the steak. But, it falls short on selling the benefits a buyer will gain by using
your product. That is called selling the sizzle.
People are not interested in your product or service per se, they are only interested
in what the product or service will do for them. How will they benefit from using
your product or service.
You need to rewrite your sales copy to let your visitors know how they will benefit
from buying and using your product. Paint them a verbal picture of how they will
be better off once they have that product.
You said you had done well selling this type of product as an affiliate. I suggest
you take a look at that website to see how they do it. I'm not suggesting you copy
their site, but just get a few ideas.
I wish you the best.
Signed,
Mr. D
About the Author
Do you have an advertising or marketing question you'd like to see published in
this column? Send it to mailto:MrD@epm.zzn.com You can visit Mr. D's website at:
http://www.freeadsgalore.com
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