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Why You Should Use Turnkey Websites To Jumpstart Your Ecommerce Activity
Most people looking to do business online have heard of turnkey websites. They seem to be a one stop solution to getting an online business going without all the usual hassles associated with an online startup. Take a look thought the business &...
Eyes on your eCommerce Website
Copyright 2005 Richard Keir In a recent article I talked about Google AdSense placement based on eye-tracking research. However, research by The Poynter Institute, Eyetools and the Estlow Center for Journalism and New Media has a lot to say about...
eCommerce, Communications and the Global Internet Community.
In our increasingly online world, cyberspace is still experiencing "gold fever", but there have been and will be many casualties. Only the innovative, responsive, financially sound and flexible will survive. Many new markets are joining the world...
What Ecommerce Software Has to Offer
Setting up a website can seem a daunting task to many of us. Not everyone is proficient at building stunning, effective and dynamic websites; but if you have a product or a service to sell, then having your own website utilizing ecommerce software...
Web Design for Ecommerce
Your website is your tool for showing the online community an image of your Drop Ship retail business. Whether or not your business succeeds depends heavily on your website. If your website design is user-friendly, more visitors will purchase your...
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Ask Mr. D - ECommerce Sales
Dear Mr. D,
After spending about a year as an affiliate for other companies, I have come up
with my own product.
My product is similar to one that I was selling as an affiliate. I made real good
money selling this product as an affiliate, but my product, which I think is superior
to that one, is not selling hardly at all.
My price is the same and I am getting a lot of traffic, but as I said, very few
sales. Can you please take a look at my website and see if I have a problem there?
Something is wrong.
Signed,
No Sales
____________________
Dear No Sales, There is an old adage in sales, don't sell the
steak - sell the sizzle.
Your site does a good job of describing your product. That is what's meant by selling
the steak. But, it falls short on selling the benefits a buyer will gain by using
your product. That is called selling the sizzle.
People are not interested in your product or service per se, they are only interested
in what the product or service will do for them. How will they benefit from using
your product or service.
You need to rewrite your sales copy to let your visitors know how they will benefit
from buying and using your product. Paint them a verbal picture of how they will
be better off once they have that product.
You said you had done well selling this type of product as an affiliate. I suggest
you take a look at that website to see how they do it. I'm not suggesting you copy
their site, but just get a few ideas.
I wish you the best.
Signed,
Mr. D
About the Author
Do you have an advertising or marketing question you'd like to see published in
this column? Send it to mailto:MrD@epm.zzn.com You can visit Mr. D's website at:
http://www.freeadsgalore.com
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