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Building eCommerce Websites that work - Part 3
Copyright 2005 Richard Keir An interesting eCommerce success factor that isn't precisely overlooked, but which is often thought about more in terms of being a way of feeding the search engine spiders has to do with providing content. In a very...
Integrating Microsoft Great Plains Accounting/ERP: RMS, CRM, eCommerce, Lotus Domino – overview for developer
Microsoft Business Solutions Great Plains has substantial market share among horizontal and vertical clientele in the USA, Canada (including French version for Quebec/Montreal), UK, Australia, New Zealand, Spanish speaking Latin and Central...
Microsoft Ecommerce Web-development: Great Plains Econnect .net Approach – Highlights For Programmer
In our small article we’ll consider Microsoft Business Solutions Great Plains Sales Order Processing module as eCommerce backend. Plus we’ll cover what is possible and impossible in eConnect and why.
Microsoft Great Plains is one of the most...
What Ecommerce Software Has to Offer
Setting up a website can seem a daunting task to many of us. Not everyone is proficient at building stunning, effective and dynamic websites; but if you have a product or a service to sell, then having your own website utilizing ecommerce software...
Why VPS is Perfect for eCommerce Hosting
I want to preface this little article with this fact: The
optimal environment for an ecommerce website is a dedicated
server. Nothing else offers you the level of control, security,
and customizability as a dedicated web appliance for the...
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Ask Mr. D - ECommerce Sales
Dear Mr. D,
After spending about a year as an affiliate for other companies, I have come up
with my own product.
My product is similar to one that I was selling as an affiliate. I made real good
money selling this product as an affiliate, but my product, which I think is superior
to that one, is not selling hardly at all.
My price is the same and I am getting a lot of traffic, but as I said, very few
sales. Can you please take a look at my website and see if I have a problem there?
Something is wrong.
Signed,
No Sales
____________________
Dear No Sales, There is an old adage in sales, don't sell the
steak - sell the sizzle.
Your site does a good job of describing your product. That is what's meant by selling
the steak. But, it falls short on selling the benefits a buyer will gain by using
your product. That is called selling the sizzle.
People are not interested in your product or service per se, they are only interested
in what the product or service will do for them. How will they benefit from using
your product or service.
You need to rewrite your sales copy to let your visitors know how they will benefit
from buying and using your product. Paint them a verbal picture of how they will
be better off once they have that product.
You said you had done well selling this type of product as an affiliate. I suggest
you take a look at that website to see how they do it. I'm not suggesting you copy
their site, but just get a few ideas.
I wish you the best.
Signed,
Mr. D
About the Author
Do you have an advertising or marketing question you'd like to see published in
this column? Send it to mailto:MrD@epm.zzn.com You can visit Mr. D's website at:
http://www.freeadsgalore.com
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