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Comparing Ecommerce Software Programs - 5 Tips
If you've ever been interested in selling products online, this is certainly a great time to go into business. With more and more online users everyday, and people becoming more comfortable spending and making purchases over the internet, there is a...
Ecommerce 101 – Online Credit Card Processing
Back in 1998 (through 2000 or so), I worked for a small company (called PaymentNet / then Signio) that handled online transactions. Verisign later purchased this company, and the product team I led integrated the "client" - the portion that took...
Hosting Options for an Ecommerce Web Site
Deciding how to host your ecommerce Web site and what approach to take can be daunting. There are several approaches available, each with different advantages and disadvantages.
Storefronts
If you have a small business, you may want to...
Internet Basics: eCommerce is Like Playing House
Ever play house as a kid? You don't even have to be in a house
to play it. You just say, "The kitchen's over there, and this is
the laundry, and here's the garage," and so on. You make it all
up in your mind, but none of it's really there.
...
SEO For Ecommerce
Ranking well under the free listings in the major search engines basically mean one thing – Lots of free, recurring, and targeted traffic. Major search engines like Google, Yahoo and MSN can be very powerful weapons in your internet marketing, if...
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Ask Mr. D - ECommerce Sales
Dear Mr. D,
After spending about a year as an affiliate for other companies, I have come up
with my own product.
My product is similar to one that I was selling as an affiliate. I made real good
money selling this product as an affiliate, but my product, which I think is superior
to that one, is not selling hardly at all.
My price is the same and I am getting a lot of traffic, but as I said, very few
sales. Can you please take a look at my website and see if I have a problem there?
Something is wrong.
Signed,
No Sales
____________________
Dear No Sales, There is an old adage in sales, don't sell the
steak - sell the sizzle.
Your site does a good job of describing your product. That is what's meant by selling
the steak. But, it falls short on selling the benefits a buyer will gain by using
your product. That is called selling the sizzle.
People are not interested in your product or service per se, they are only interested
in what the product or service will do for them. How will they benefit from using
your product or service.
You need to rewrite your sales copy to let your visitors know how they will benefit
from buying and using your product. Paint them a verbal picture of how they will
be better off once they have that product.
You said you had done well selling this type of product as an affiliate. I suggest
you take a look at that website to see how they do it. I'm not suggesting you copy
their site, but just get a few ideas.
I wish you the best.
Signed,
Mr. D
About the Author
Do you have an advertising or marketing question you'd like to see published in
this column? Send it to mailto:MrD@epm.zzn.com You can visit Mr. D's website at:
http://www.freeadsgalore.com
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