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Why You Should Use Turnkey Websites To Jumpstart Your Ecommerce Activity
Most people looking to do business online have heard of turnkey websites. They seem to be a one stop solution to getting an online business going without all the usual hassles associated with an online startup. Take a look thought the business &...

Evaluating Vendors of Ecommerce Fulfillment Services
Once your website has secured an order, you have to fulfill it. While the fulfillment of digital goods is usually handled online, the delivery of physical goods is handled in a "brick-and-mortar" world. When choosing a fulfillment company ( ...

Comparing Ecommerce Software Programs - 5 Tips
If you've ever been interested in selling products online, this is certainly a great time to go into business. With more and more online users everyday, and people becoming more comfortable spending and making purchases over the internet, there is a...

Canada's eCommerce Opportunity
This brief takes an updated view of the Canadian e-commerce landscape and provides insight for online retailers to help craft future Canadian customer strategies. Canadian eCommerce growth was recently flat but still has an...

eCommerce Solutions
Copyright 2005 Paul Sanford All of the long, grueling nights and an unknown number of working weekends spent converting your dream into reality finally paid off—in a big way! Affiliates are signing up every single day and the clicks have really...

 
 
Ecommerce Web Sites: If You Build It They Will Come - Or Will They?

"If you build it they will come" is one of the memorable lines from the movie "Field of Dreams", one of my favorite movies, by-the-way. An ordinary guy had a dream about building a baseball field in the middle of a cornfield. He carried through with his dream, and the players came, and the fans followed.

Many people today have the dream of building their own ecommerce internet business, their own "Cyberspace Field of Dreams." The problem is, in most cases, there is nothing to distinguish their web site from the thousands of other ecommerce web sites on the internet. They built it, but "no one is coming."

The guy in the movie built something truly unique, something that really stood out. What could stand out more than a baseball field in the midst of a cornfield? If you want people to come to your "field of dreams", you must make it truly unique just as the guy in the movie did.

The guy in the movie worked hard building a baseball field that he, the players, and especially the fans, could all be proud of. That's what you must do with your web site! Hard work paid off for him, and it will pay off for you as well. Bear in mind too that the work doesn't end the minute the field is finished. The next phase starts as we work to let people know about our "field", and why they should visit, participate, and buy.

It pays to do it right. Don't make the mistake of doing it halfway. Don't just build an "infield", build the whole ballpark, and make it a fun and interesting place for the "fans" to visit.

Make your dream stand out from the crowd! Your dream is yours, it's unique! Put your personal stamp, your own "personal touch", on it. After it's built, keep it "mowed and watered" and make it a place that people will want to come back to time-after-time.

So go, create your own "field of dreams" online, but know that when it's built, you need to nourish and maintain it, and the rewards will follow.
About the Author

Lewis Poteet is a web designer/eCommerce business owner.

Web Hosting, Merchant Accounts, eCommerce Solutions at http://www.eComAndMore.com.

My eCommerce blog is at http://www.eComAndMore.com/blog.