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Accepting Payments Online: An ECommerce Web Site Overview
There are a seemingly infinite number of choices and configurations to accepting payments online. Choices range from almost total "do it yourself" programming to turnkey packages. You can accept online payments from an ECommerce Web site in two...

eCommerce: Installing and Configuring your Shopping Cart
You decided you're going to sell your products online. Or perhaps you don't want to sell them yet, only display your catalog. So how do you go ahead and implement your virtual shop? The answer is short: you need to install a shopping cart in...

Ecommerce Solutions Compared
There are dozens, perhaps hundreds of businesses and organizations eager to assist and sell product online. Basically, they fall into four categories: credit card transactions, digital cash transactions, electronic fund transfers and telephone...

ECOMMERCE SOLUTIONS…THE CALL OF THE TIME
There really is no doubting the impact of Information Technology on our lives. And a significant example of this is the application of ecommerce in business. Conducting business transactions has been changed to a great extent. Just what are...

Why Ecommerce is Not Ready for My Daughter or Me
As the mother of a teenage clothing fanatic I'm often at my local mall. It occurred to me that the shopping experience for my daughter is attractive to her not because she wants to spend my money, but because the experience of buying itself is so...

 
 
What's Toll Free Numbers Got To Do With Ecommerce?

What's Toll Free Numbers Got To Do With Ecommerce?

Sometimes skimping on things can save you good money. But skimping is not always the wisest business strategy. For example, I could've written this article in the windows program notepad as opposed to Microsoft Word, and saved a good $500 and never had to buy the latest version of Microsoft Office... However, wouldn't it be worth the $500 if the improved impression of professionalism put forth in all of my writings some how garnered ten times that in profit? Would you have read this far if I had unknowingly published this article with a horribly obvious typo in the title? That's right - an insignificant error caused by "saving money" can actually COST you money in the long run.

Impression Is Everything!

If you have spent months developing a beautiful ecommerce website to give people the impression that you are the safest choice for whatever product or service you're trying to sell them, then it'd be pretty stupid to have all of that professionalism dismissed by a simple mistake: assuming you're going to SAVE money by not getting a toll free number!

The fact is, the sight of a toll free number is something that subconsciously stirs an idea of professionalism - something we're accustomed to from corporate America. Area codes are for calling your relatives and friends, after all. The phone

prefix "800" or "877" or "888" for some reason, as if by magic, stirs in us the image of a phone operator in a tall skyscraper that deals with hundreds of clients a day - someone that doesn't make their living off of ripping people off. The appearance of professionalism is the embodiment of confidence within the business world.

Okay, so you're convinced... now what?

Not having a toll free number for your ecommerce business (no matter how small) will cost you more in the long run than the short term savings will save you. The best part is though that toll free numbers are not NEARLY as expensive as one might be inclined to think! In fact, at the moment the prices for toll free numbers are as low as 2.7c/min from places like www.patricklongdistance.com .

What other services can I benefit from?

It just so happens that toll free numbers are not the only affordable telecommunications service that might be useful to the owner of an ecommerce web site. Conference calling (for those teleseminars), low long distance rates, broadband or t1 internet access, and more are all examples of things that can be gotten more cost effectively off the internet via web pages such as the one I provided in the last paragraph.

About the author:

Jacob Richards hosts a website about building the ecommerce web sites.